20 thoughts on what it takes and how to do it.
1. Nobody owes you time, money, or sympathy. Editors have hard jobs and need to balance a lot of concerns that writers don’t. If an editor or some other client is spending time on you, take it as a compliment. This is true for all readers of your professional work, whether they’re publishers, managers, or website owners. Any time spent on you and your writing is a vote of hope and confidence in your abilities, even if the reader is critical or has a hard-edged personality. It’s a tough business. Keep that in mind.
2. Never write for “exposure” or because someone says the job will “look good on your resume.” That is usually a mistake.
3. Don’t waste time. There are a lot of ways to do this that seem good at first. Sometimes, you have to take a risk on something that will ultimately turn out to be a wasted effort. But most of the time, money is a good test. Are you getting paid? For real? In legal tender as opposed to “exposure”?
4. Write outside your comfort zone and don’t be afraid to do research. It’s the only way to grow. Get used to pushing yourself. You should be surprising yourself at what you can do on a regular basis. How do you expect your work to impress others if it’s the same old thing putting you to sleep?
5. The truth is compelling. Try to tell it as much as possible in and about your work. Contrary to popular belief, telling what you believe to be the truth is likely to result in a higher degree of personal effectiveness.
6. Don’t complain that it’s hard. Of course it’s hard. You can always go clean carpets for a living if you can’t handle being a writer.
7. Don’t complain that you’re broke. Of course you’re broke. A writer trades social respectability and small middle-class luxuries for the big luxury of being a professional writer.
8. Play the field. No one knows you exist unless you make them know. Moreover, rejection will be a constant. The writing world communicates primarily in metaphors of loss and rejection. Remember that it will hardly ever be personal, even when people try to make it seem that way.
9. An agent is not your personal savior. An agent is a businessperson who understands how to make money in your particular field of writing. Sometimes, agents help. Other times, they’re a waste of precious time and effort (see point 3 above).
10. Always plan six months to a year ahead of time. You will hit dry spells and in freelancing there is no security net on which you can depend.
11. Avoid wasting time convincing judgmental friends and relatives that you are honest and have an actual job (see point 3 above). People will be curious about how you exist. They will often assume that you are gaming the system somehow while they have to break their backs at jobs they hate. To non-writers, it will seem like you are getting paid for doing something everybody does on a daily basis. This attitude is grounded in ignorance, but don’t tire yourself out trying to correct it. For example, if you also write screenplays and novels, it’s better not to mention it. When people hear, “I write fiction,” the first thing they’ll think is, “How come I’ve never heard of him? If he were any good, I would have.” The way to avoid people automatically concluding that you’re a loser and a failure is to stay as boring as possible: “I mostly write technical stuff.” The upside is that if you’re a freelancer for any length of time, this will be at least partly true.
12. Get sleep. This should be obvious, but early college programming dies hard. You can’t write well with a bleary mind.
13. Don’t be afraid to disappear to get work done. Time gets distorted when you’re writing intensively. What seems like a week to you might only be a few days of sustained work. Often, your friends and family won’t even notice that you’ve spent the weekend at a small table in the attic.
14. Get out and meet people. Freelancers usually prefer to write from home in their pajamas. Outdo them by dressing like a professional and offering to meet with clients. Some people won’t be interested, but some will jump at the chance to avoid having to express themselves in text (their problem in the first place). This is especially true if you soak up the travel expense. While meeting with them, take pictures, notes, recordings. Practice active listening. Stay as engaged as possible with the culture of their organization. You may also mention that you offer writing tutorials and intensives. Be a walking advertisement of all you can do for them. You will develop some very meaningful business relationships that way.
15. Accept that much of what you write will be secret. It’s called “ghostwriting” and it exists at all levels in all fields. People don’t want it known that they had to hire you because they didn’t have the opportunity or capacity to do the writing themselves. Your CV should be honest, but accept that you’ll always have done more work than you can show. This is part of your professionalism. Some of the highest paying clients will require the most discretion.
16. You don’t need to impress anybody. That’s for escorts and politicians. Your writing has to impress people. It does this by being clear, precise, imaginative, and otherwise correct as defined in your guidelines. As long as you can produce work like that, you will get a lot of repeat business.
17. Have fallback income to reduce stress. This goes beyond just saving half a year in advance. There will be times when no one wants to hire you and you’re burning through your savings while you wait for new leads. This doesn’t mean you’re a failure. It’s just the way things go sometimes. Having a secondary way to pay the rent and get your teeth cleaned will keep you sane and actually make you a better writer by giving you new experiences. It also toughens you up in a lot of different ways. Just like Aunt Fanny used to say: every artist needs a trade.
18. Give yourself assignments. Writing well takes constant practice—just like playing the viola, only the viola is the writing part of your mind. So you need to write regularly even if no one is paying you to do it. You can use those pieces later as samples if you don’t have professional clips yet. Post your uncomissioned pieces to a blog and let the world in on what you’ve been thinking about. This practice is indispensable.
19. Help other writers out when you can. “Good will” comes back to you when you least expect it. This is another hidden dimension of what it is to function as a professional. It’s also just a decent way to live. That said, sometimes helping someone out means giving an honest appraisal of their work when they ask. It doesn’t mean hurting their feelings if you can avoid doing so. Never expect others to be as tough as you pretend to be.
20. Never apologize for what you do. Your cousin, Jimmy, might imagine that all you do is sit around all day while he busts his ass at the car lot. Send him a card at Christmas and let him feel superior. He will never understand your strange world of ideas, structures, and sounds. He doesn’t need to. Not everyone can sustain the writing life (see point 11 above).