I’m sitting in a cafe in downtown London with a show tune version of the Doors’ “People are Strange” playing overhead. At some point, some focus group, some collection of sample listeners employed by a marketing concern or polled through a survey, decided that this schmaltzy cover was better than the original. Based on their decision, the track was included. This is the hidden world of the beta listener, beta reader, product tester, quality control specialist, and sometimes that of the literary editor. And it smells like untreated beta.

Let’s play a magical game of what if? What if you wrote something and not everyone liked it? Would you still be a legitimate writer? In the words of the incomparable Ksenia Aneske:

Stop worrying about what will happen. Will anyone read my books? Will anyone like them? Will anyone buy them? Will my mom call me and tell me I’m a genius? Will my dad send me a pistol to put to my head? Will I have to forever hide from my friends in an opium den and will my face slide off my head from shame and embarrassment at the atrocious and absolutely abominable quality of my prose? Put it out of your head!

Yes. Stop. And fuck the beta reader. Do this for any number of good reasons that remain good no matter what kind of writing you’re doing, how famous you are, or whether you feel the thing you just wrote is brilliant or incoherent.

One of them, maybe the biggest one, is that ultimately only one entity is served by the advice of even the best beta reader: the publisher. Having beta readers for your story or novel helps your publisher in three ways: (1) it lessens the already considerable work of the publicist-editor-copyeditor tasked with getting your manuscript in line with what the publisher wants; (2) it focuses your work towards a viable consumer demographic; and (3) it reminds you, the author, that you are not as important as you would like to think, given the cruel, rapacious hellworld of publishing.

Why does having a beta reader do these things? Because there is a difference between a beta reader and someone just providing feedback. This difference is rooted primarily in the language and assumptions of genre presses and e-book publishers; though there has been some bleed into the general vernacular of publishing in general.

Consider the submission guidelines for the “Harlequin Heartwarming” imprint. It’s worth reading the entire set of guidelines for all the Harlequin imprints, by the way:* “Similar in tone and feel to movies and TV shows like Sleepless in Seattle, Parenthood and Enough Said.” Why would a publisher say something like this as a guideline? Why, indeed. Because the job of a beta reader on a manuscript meant to be sent to this imprint is to give feedback relevant to that tone and feel—i.e. the beta reader’s job is one of aesthetic critique and revision. It’s writing-by-committee. And it sucks.

This is exactly the problem in MFA programs with the soulless “workshop story.” As the Writer’s Digest article puts it, “a workshop story is . . . insidious: on the surface it appears authentic, profound, meaningful. But really, it isn’t about anything.” Yup. It’s about style at the expense of substance. And this is the realm of the beta reader. In a bad workshop, every participant becomes a MFA beta reader, an experience worse than death.

Oh, you’re an artist? Excuse me. Hugh Howey puts it like this:

[W]riting within a genre is a huge first step in being discovered. No one is looking for you or your particular book. You are both unknown unknowns. So you better write a book that’s near a specific book. You can either change your name to L.E. James or you can start writing billionaire erotica. Of the two, I’d go with the latter. Science fiction, romance, new adult, erotica, fantasy, crime all sell better than literary fiction.**

This is unquestionably true. But if you want to write a memoir or a novel about an old couple living in Kansas, please, please, please do it. Please don’t make it a novel about a teenage couple having a romance in a post-apocalyptic Kansas because you think no one will be interested in the novel if you don’t put zombies and vampire ninjas in it.

In contrast to the beta reader, the person providing feedback is not reading relative to a particular style sheet—or she shouldn’t be if she’s trying to be a good reader. She’ll try to understand your project. And she’ll give you feedback that helps you realize that project more fully. That’s it. And that is very hard to do. It’s what happens in a successful story workshop. It helps writers become more of who they already are as artists. It does not churn out something that can be positioned as the next big salable thing (which is bullshit anyway—ask Hugh).

Back to what if? What if they held a workshop and nobody came? What if you’re writing all by yourself in your drafty garret? What if you actually are writing a teen paranormal werewolf romance novel in a post-apocalyptic dystopian vampire Kansas? Do you need a beta reader then? Not really. Do you know what you’re doing? If you don’t, aesthetic quality control isn’t going to be that much help (Um, I think, the scene in the taxi could be a little more like that one scene in Sleepless In Seattle . . . ). If you do, your polished draft will arrive in the editor’s inbox with only a few changes necessary–which is part of being a professional instead of a hack.  I do think reading and sharing our work is really important and useful. But the beta reader is a creature of marketing, not art.

* Note: I choose to pick on Harlequin because they’re an institution in the world of the romance genre and because I am not aware that any of my writer friends are publishing with them. Of course, I want all my friends to publish everything, get rich and famous, and bathe nightly in bathtubs filled with Cristal if that’s what they want. Still, it won’t stop me from grinding my axe on this blog. Sorry, bubu, them’s the breaks.

** Hugh Howey has good things to say and I’m not disagreeing with him about being discovered. I’m disagreeing with the attitude that literary fiction is irrelevant based on what sells.